Learn the fundamentals of social media in Artsy’s 2018 Social Media Toolkit, a resource for all organizations, especially galleries looking to start a social media presence and build an online audience of followers.

This is the beginner chapter of the 2018 Social Media Toolkit. You can access the Intermediate chapter here and the Advanced chapter here. 

Installation view of The Estate of General Idea: Ziggurat at Mitchell-Innes & Nash, NY, 2018. © The Estate of General Idea; Courtesy of The Estate of General Idea and Mitchell-Innes & Nash, NY.