Learn the fundamentals of social media in Artsy’s 2018 Social Media Toolkit, a resource for all organizations, especially those with a dedicated following who want to see increased engagement from their audience.

This is the Advanced chapter of the 2018 Social Media Toolkit (you can access the Beginner chapter here and the Intermediate chapter here).

Installation view of The Estate of General Idea: Ziggurat at Mitchell-Innes & Nash, NY, 2018. © The Estate of General Idea; Courtesy of The Estate of General Idea and Mitchell-Innes & Nash, NY.